| We are revamping our approach to
online ads. Stop back soon. In the meantime, read the article below on
how to make an effective ad.
Writing Your Own Ads
Researched & Written by Karen Barnes
Q: What should I know
about writing my own ads?
A: You will need to
know these three key components in writing your own ads.
- The Headline
- The Body
- The Call to
Action
Q: Why just these
three components for an ad?
A: Each of these
three things has a purpose for each area that you are going to use.
The headline’s purpose is to
sell the ad, meaning that you will need a great eye catching headline
that will make the reader click on the link to go on to read your ad
body.
The ad body’s purpose is to
set up the call to action, meaning that you will need to write your ad
body to keep your reader interested.
The call to action’s purpose
is to sell the click, meaning that once you have your ad body set up
this will then entice the viewer to click on your link.
Q: Could you explain
in more detail what you mean with the purposes of each component?
A: Headline:
You will want to have your headline grab your reader’s attention. Just
remember to be truthful with your headline, as you will not want to ruin
your integrity in the long run. You also won’t want to disappoint your
readers when they make it to your Website.
Using the right action in
your headline will also create an action to read your ad body.
Use action words to start
your headline.
Create curiosity for your
reader.
Ask the reader a question.
Make your reader want to
continue on reading your ad with your headline. By making your reader
take action with your headline, this will ensure a better success rate
in your views to your ad, better sales of your products, or even greater
amounts of referrals to your business.
Make sure that you create
two to five different headlines for your ad to start with. By doing this
you will then be set to start on the final phase of your ad. NOTE: The
final phase is the last step I mention in this article.
Just remember that your
readers want to know what’s in it for them. This leads me to the ad body
or the call to action that I mentioned above.
Ad Body: Tell your
reader what’s in it for them. Let them know what they would benefit so
they will click on to reach what you are wanting to sell or refer them
to.
Let them know what your
offer will do for them, how it can help them, etc.
By listing a feature and
then writing the benefits of the particular feature, your reader will
know what you are offering can do for them, not just what it can do in
general.
Call to Action: You
will need to create an urgency for them to keep going with you until you
get them to take the desired action. Let the reader know what they
should expect once they decide to take action. For example, if you are
using an autoresponder to educate your readers about a particular
subject, let them know how many emails to expect or something along
these lines so they will know what they are getting from you.
Proofread your headline and
ad copy for any errors. Spelling mistakes can be a big deal-breaker for
some of your potential clients. Make sure that you haven’t written a
novel on what your product or service can do for them. You will want to
make sure that your ad is like a 30-second infomercial. Most people have
short attention spans.
Last but not least, you must
TEST, TEST, TEST!!!!!!
Testing your ads is the last
major step that you will need to do. Testing your ads will allow you to
spend a smaller amount of money now in order to earn more money later.
Once you have an ad that is pulling in the kinds of results that you
like, make sure to put that ad every where. Then you will start seeing
the kinds of profits that you desire.
Now that you know how to
write your ad, how to get results with it, never stop advertising. Once
you have taken massive action yourself, you will gain massive results.
Contact our sales department to place your ad today!
sales@murrysvilleonline.com
|
